The Ultimate Guide To Starting a Business

Dear Future Entrepreneur,

According to a survey by a popular insurance company in the Philippines, starting a business is among the top financial goals of Filipinos.

Naniniwala ako diyan dahil kahit sinong tanungin ko – college student, young professional, married couples, OFWs, at kahit yung mga malapit nang mag-retire – ang magkaroon ng sariling negosyo talaga ang isa sa mga pangarap nating mga Pinoy.

When I was still working as an engineer, I would always read the success stories of Filipino entrepreneurs, especially those who went from rags to riches.

Ilan sa mga paborito ko ay yung kwento ni Socorro Ramos, na isang salesgirl dati at ngayon ay may-ari ng National Bookstore; at yung kwento ni John Gokongwei, na dating nagtitinda ng sabon at kandila, ngunit ngayon ay isa sa mga pinakamayaman sa Pilipinas.

Sigurado ako may mga nabasa ka na ring kwento na katulad nila. Nakaka-inspire talagang magbasa ng mga business success stories ng ibang tao.


You can spend all your time reading the success stories of Filipino entrepreneurs, but those stories will never be able to teach you how to start your own business. That is the problem with inspirational stories, it will only inspire you, but at the end of the day, you will still be lost on where to begin.

I still remember my first business, it was a small computer shop in Makati. Me, a friend, and an officemate started that business and we were excited during the start because it was all our first time to become entrepreneurs.

However, our excitement slowly but surely faded, because we never properly planned for it. We encountered a lot of problems and solved those challenges by trial and error. Nakaka-frustrate madalas at maraming pera talaga ang nasayang namin dahil sa mga maling gastos at wrong priority sa pagpapatakbo ng negosyo.

In less than a year, we decided to close down that small computer shop because after so many months, we were not earning from it. Buwan-buwan ay breakeven lang ang sales namin. Sayang yung pagod at oras namin sa pagtatrabaho.


Several weeks after we closed down that small computer shop, I got a call from a former officemate of my father. Apparently, my dad told him about our computer shop, and he wanted to invest in it.

“Naku, sarado na po yung shop,” I said.

“Alam ko. Magbukas ka ng bago. Pag-usapan natin. Gawan natin ng plano,” he replied. After hearing those words, I got excited again and agreed to meet with him.

My dad introduced us, and from our first meeting, I learned that he’s an entrepreneur who has several businesses abroad. And upon hearing what happened to our computer shop from my father, he wanted to help me try again because according to him, “the internet cafe business is booming and I want to be part of this trend.”

To make the long story short, I agreed to his offer and after a few months under his guidance and mentorship, I was able to open a new computer shop in Las Pinas. And this business eventually became my ticket out of the corporate world, and the source of capital that will fund many of my future businesses.

When people ask me how to start a business, I always tell them that they should write a business plan first.

Tinamad kami dati gumawa ng business plan, kaya siguro nagsara yung unang computer shop. Pero ‘nung pangalawa, isa ‘yan sa mga una naming pinag-usapan at ginawa, at sa tingin ko, ang pinakamalaking dahilan bakit naging maayos ang takbo nung pangalawang computer shop – having a comprehensive business plan made the difference.


In this 4-week course, me and my good friend, Romy Miranda, will be conducting a series of live webinars that will teach you how to start your own business. This is a comprehensive online training on entrepreneurship and business planning that’s never been offered before.

And we’re calling it, Business Academy PH. So if you are:

  • An OFW who wants to start your own business in the Philippines
  • A young professional who wants to quit the corporate world and become an entrepreneur
  • A stay-at-home parent who wants to develop a home-based business
  • A solopreneur dreaming of founding a startup business

Then this online learning course is for you!


Session #1: HOW TO THINK LIKE AN ENTREPRENEUR – June 17, 2017 – 2PM to 4PM (Manila time)

  • What exactly is entrepreneurship
  • Common misconceptions about being an entrepreneur
  • Different types of entrepreneurs
  • Good and bad reasons to become an entrepreneur
  • Characteristics of successful entrepreneurs, and how to become one

Session #2: HOW TO FIND THAT WINNING BUSINESS IDEA – June 24, 2017 – 2PM to 4PM (Manila time)

  • Strategies to discover business opportunities around you
  • How to brainstorm, sort, and develop business ideas
  • Discovering your target market
  • Competition analysis and product positioning
  • Quick and easy market validation strategies

Session #3: HOW TO WRITE A COMPREHENSIVE BUSINESS PLAN – July 1, 2017 – 2PM to 4PM (Manila time)

  • How to create the Lean, and Business Model Canvas
  • The importance of having a mission and vision
  • Creating financial forecasts and feasibility studies
  • Planning your business structures and processes
  • Marketing strategies and business metrics

Session #4: HOW TO RAISE CAPITAL FOR YOUR BUSINESS – July 8, 2017 – 2PM to 4PM (Manila time)

  • How to know the capital you need to start the business
  • Different ways to raise business capital
  • Getting a business loan vs finding an investor
  • Writing a business plan for seed investors and venture capitalists
  • How to pitch your business idea to investors


fitzFitz Villafuerte
Fitz is a civil engineer who decided to quit the corporate world back in 2003 to pursue entrepreneurship. His blog, Ready To Be Rich, has won several awards including the Best Business and Finance Blog at the Philippine Blog Awards. He has also been recognized by Moneysense Magazine as among the Top 12 Most Influential People in Personal Finance in the Philippines. He is a Registered Financial Planner, a columnist for Business Mirror, and a resource speaker for corporate and socio-civic organizations in the country where actively promotes entrepreneurship and financial literacy.

romyRomy Miranda
Romy is currently the business development and community manager of 199Jobs. He started full-time entrepreneurship in 2004, and has since put up several traditional businesses in RTW, construction, food, and export business industries. In 2007, he represented the Philippines in Amsterdam for the BID Network business plan competition where he became one of the finalists. On the side, he does business coaching and consulting to the SME community. He is also a member of the Philippine Venture Capital Investment Group.

What will you get when you enroll in Business Academy PH?

You will have the opportunity to attend four LIVE training sessions, where you can learn, interact and ask us questions in real time.

If you miss a session or if you simply want to review the webinar, then we will send you a video file recording of all the four live training sessions, which you can watch over and over again.

Plus, you’ll also get a copy of all the slides and presentations shown during the live training sessions. So no need to copy what you’ll see, just listen and take notes.

You’ll also receive a bonus training video entitled “How To Choose the Right Franchise Business” that will help you decide if franchising a business is for you.

STORE CREDITS TO 199JOBS is a freelancer marketplace where you can hire people to do simple tasks. You’ll get Php 1,000 worth of store credits that you can use to outsource business tasks such as logo creation, social media marketing, etc.

You’ll get the opportunity to have 3-hours worth of business consultation sessions with Business Academy PH Mentor Romy Miranda, who will answer all your business concerns.

You’ll gain access to our exclusive Facebook Groups composed of Business Academy PH graduates and other entrepreneurs. In there, we discuss business all day, everyday, with no spam posts.

We will also give you business plan templates, pitch deck samples for investors, tutorial videos, and several more reference materials that you can use in starting a business.

Do you have capital but don’t know what business to put up? Then we will introduce you to our trusted network of entrepreneurs who are looking for business partners.

Do you have a business idea but don’t have the capital to start? Don’t worry, we will introduce you to the Philippine Venture Capital Investment Group where you can do a sales pitch to venture capitalists for FREE.

In addition to these, you’ll also get an audio file copy of our interview sessions with the following entrepreneurs:

napNap Garcia
Nap is the founder & CEO of ProTEES Project, a crowdfunding platform that helps organizations raise money by selling shirts and other customized merchandise with zero capital. Before becoming an entrepreneur, he worked as a software developer. Despite his age, he mustered the courage to start his own business from his passion. He turned his love of art into a shirt business and now works as a full time executive officer for ProTEES. Recently, he served as the head of the Philippine delegation in the ASEAN Entrepreneurship Assembly 2014 which happened in Bangkok.

jojyJojy Azurin
Jojy is the founder and president of Horsepower.PH, and a co-founder of 1000 Angels, a platform for matching angel investors and startups. He is also co-director for the Manila Chapter of Founder Institute, the world’s largest startup incubator. Recently, he worked as the Regional Director for Continental Asia at, the world’s largest online outsourcing marketplace. In his lifetime, he as also co-founded many other pioneering tech companies in the fields of BPO, IT outsourcing, online content publishing and eCommerce.

jeffJeffrey Siy
Jeff is the co-founder and CEO of where he oversees the overall operations of the site. is an e-commerce website that helps customers buy products not available in their local country. He is more hands on with business development and online marketing. Growth hacking and lean startup methodologies are some of the topics he tries to learn more of. Previously, Jeff was involved with a group buying site and a startup that does tracking and fleet management in the transportation industry.

trixieTrixie Barretto Esguerra
Trixie is a vision board coach, a professional events host, and an entrepreneur. She teaches people across all ages how to get what they want through her workshops and seminars. She is also a young entrepreneur and works as director for sales and marketing for Wrap it up! Specialty Stores, where she is busy managing her two branches in Makati. As an entrepreneur, she frequently guests in local morning & lifestyle TV shows like ANC ShopTalk, Umagang Kay Ganda, Kris TV, Unang Hirit, Kabuhayang Swak na Swak, Mars, Good Morning Kuya, and many others.

jdJD Abenaza
JD is the founder & CEO of Zeenoh Inc., one of the largest game development studios in the Philippines. A technology entrepreneur with more than decade of extensive experience in the business of Information Technology and game development. His company developed the first Philippine-themed mobile game entitled “Patintero Playtime”, and recently “Nightfall: Escape” which is a globally-known horror game based on Philippine folklore. JD is also among PCCI’s Outstanding Young Entrepreneur for the year 2015.

butchArmando “Butz” Bartolome
Butz is the founder and president of GMB Franchise Developers. He is best known as the Franchise Guru of the Philippines, and is currently serving as the Chairman for the Association of Filipino Franchisers Inc (AFFI). Butz also one of the “angel-preneurs” of GoNegoyso Philippines. He has over 20 years experience in franchise consulting, and have helped more than 800 companies. He is also an author with six titles under his cap. One of his books, “Is Franchising For You?”, was awarded as Book Of the Year by the National Book Development Board.

angelicaAngelica Chongco
Angelica is the founder of Mayumi Organics, a proudly Philippine-made cosmetic and personal care product business, which addresses the various skin care needs of men, women, and children — all FDA approved and reasonably priced. A former call center agent, she was initially forced to leave work to care for her three kids. After more than a year of no income, she decided to venture into skin care business and sell her goods online with a very small capital. After a year, the business flourished from a simple Facebook page to a full blast e-commerce website.

royzRoyz Fabela
Royz is the General Manager of Master Siomai Starmall Alabang. He currently owns four franchises and also manages a few businesses of his own. He is a graduate of Computer Engineering Technology from TUP Manila, and worked in several I.T.-related jobs before going into business. After joining a multi-level marketing company (MLM) he discovered the difference between an employee mindset and an entrepreneur mindset. From there on, his journey towards entrepreneurship began. In this interview, he shares the valuable lessons he learned in managing a franchise business.

glennGlenn Santos
Glenn has been helping people make money online for over 10 years. He is the founder of, an online marketplace for Filipino freelancers. He is also the founder of Memokitchen, a content writing service business. He enjoys exploring new ideas through writing, helping out other startup founders, and building online platforms. From him, you will learn how to create and become a founder of a startup business in the Philippines. As a mentor, he can likewise connect you to his extensive network of startup founders and solopreneurs in the country.

gingerGinger Arboleda
Ginger is a serial entrepreneur. Her businesses revolve around her core mission of helping entrepreneurs start and sustain their own business. She used to be a banker, striving through all the challenges that the corporate world brings. But in 2012, she kicked off those heels in exchange for flip-flops and sneakers as she ventured into both mommyhood and entrepreneurship. From her, you’ll learn about her tech startups and home-based businesses that she built. And more importantly, she’ll give you advice on how to empower yourself to become an entrepreneur.

Common Question and Answers:

Where is this happening?
This is an internet video seminar, or a webinar. It will ALL HAPPEN ONLINE! All you need to attend is a computer, a good internet connection, and speakers. This is great because you can learn at the comfort of your own home, wherever you are.

What if I’m not available during the live session?
You can still register, because after each session, you will BE ABLE TO DOWNLOAD A VIDEO REPLAY of the presentation. So you can watch it on your computer anytime, again and again.


You can choose to start your own business, and learn by trial and error. Or you can enroll in Business Academy PH and save yourself thousands of pesos from making costly business mistakes because you didn’t know how to develop a business plan and properly raise capital.

Romy and I have been doing business consultancy and our current rate is P30,000 for a 4-week, 8-hour mentorship program. Plus, the bonus items and additional learning materials that you will receive is worth more than P15,000.

As a special rate for Business Academy PH, instead of asking you P45,000 — we are offering all this at a discounted price of just P11,995 with risk-free 100% Money Back Guarantee.

Yes, after our Session 1 live training, and you’re not happy with the program, you can just email us and we will give you your money back. No questions asked, and friends pa rin tayo. Isn’t that a great deal?

But you have to act now because we’re ONLY ACCEPTING 30 PEOPLE. Yes, we’re limiting the number of students so we can focus on helping each one develop and start their business.

Here’s what our students say about Business Academy PH:

rose-santosRose Mercado-Santos (Printing Business)
Thank you sa inyo kasi I can say na magandang business po ‘yung meron po kami sa ngayon… because of Business Academy we started our 1st home based business kasi honestly nakaka-inspire kayo. Our net sales po sa printing business namin in just a matter of 1 month is 35,000 pesos — kaya malaking tulong po khit na tapos na yung Business Academy, you still entertain our questions.

marlon-caayaMarlon Caaya (Courier Service Business)
The best learning I’ve learned is the practical and simple ways to validate the idea. Actually ang pinaka gusto ko is yung mentorship kasi based talaga sa experience ‘yung advice. After attending Business Academy PH, I gained lots of confident to pursue doing business.

eli-escuetaEli Escueta (Graphics and Web Design Business)
As I don’t have any business backgrounds, Business Academy PH taught me how to test my business idea, write a business plan, how to raise capital. What’s most beneficial to me is it prepares my mindset to become an entrepreneur. If you’re like me who doesn’t know where to start, this is definitely for you! Highly recommended!

aviaVia Nuguid (Pastry Business)
Business Academy PH taught me lessons I never knew I needed before starting a business. Both Fitz and Romy were generous in sharing their knowledge and experience in their fields. The bonus of listening to other entrepreneurs was very informative as well. For startups like me, the amount of learning and guidance was definitely worth the value.

chinnie-asiloChinnie Chin-Asilo (Events Planning and Supplies Business)
It’s been my long time dream to have my own business. I have lots of ideas but I don’t know where to start. Then I came across Business Academy PH. The support and advice that they give is priceless… you can’t find it anywhere else. I’m currently working on my business with their help and guidance. I highly recommend this course to anyone thinking of taking the leap to entrepreneurship.

christianChristian Lagota (Coffee Shop Business)
The lessons and guidance I got on how to properly setup a business in the Philippines will forever be part of me. Three things that really stood out for me are the business plan creation, the financial analysis, and most of all, taking ACTION. Thank your Sir Fitz and Sir Romy for this awesome program!

iloisaIloisa Romaraog (Events Planning Business and Pet Business)
Business Academy PH has various benefits especially for working individuals like me. I saved money in my business more than I spent on enrollment fee. I can talk to like-minded classmates and gurus, which could be a potential customer or business partner in the future. One of my best investment for this year is attending Business Academy PH. Try it guys… galing!

Brigette Hari-Raagas (Pharmacy Business)
To be an entrepreneur is one of my heart’s desire but HOW, WHAT and WHERE to start were my questions. Business Academy PH has been a great help from the start until the end of the sessions and even so generous to share suggestions beyond my scheduled consultation time. What I have learned serves as a guide in my soon-to-open business. I will forever be grateful to be one of their students!

bernsBerns Jose (Tech Startup Investor)
Business Academy PH showed me the simple way of understanding how to start a business both online and offline. If I will compare it to other seminar-workshop that I attended, all I can say is “You guys (Romy & Fitz) rock!”. The support and motivations are always there. Thanks Business Academy PH! Continue to guide more future Filipino entrepreneurs.


To enroll using your CREDIT CARD or PAYPAL

Step 1

Step 2
Wait for the payment confirmation, which will be sent to your email within 24 hours.


Step 1
Deposit your payment of P11,995 to either one of these accounts:

Banco De Oro (BDO)
Account Name: Fitz Gerard Villafuerte
Savings Account Number: 006460062306

Bank of the Philippine Islands (BPI)
Account Name: Fitz Gerard Villafuerte
Savings Account Number: 8259079684

Step 2
Scan or take a clear photo of the deposit slip and email it to Please state your Full Name in the email, and kindly wait for our confirmation, which will be sent within 24 hours.

Senior citizens, persons with disability (PWD), and college students are eligible to get a 20% discount on the enrollment fee. Kindly email a photo or scan of your ID to so we can approve your discount.

All the best,
Fitz Villafuerte
Co-founder Business Academy PH

Remember, you have nothing to lose as we’re giving you a 100% Money Back Guarantee. After our Week 1 training and you feel it’s not for you, just email us and we’ll give you a FULL REFUND. Remember, we’re only accepting 30 students. When all the slots are taken, we will immediately delete this page. If you’re reading this, then there are still slots available — so don’t delay and enroll now.